Case study Essay Example | Topics and Well Written Essays - 1000 words - 43

Case study - Essay Example Companies that opt for such media for adverts may be affected (Hanlon, 2015). The advancement in the use of internet has led to the existence of pricing options of products from companies. The use of online platform through internet provision is gradually and rapidly transforming economic aspects of operations of companies. HMV should apply both the physical stores and online platform to maximize it sales in the entertainment industry whose economy has been steadily rising (Hanlon, 2015). The HMV management should have a comprehension of the socially accepted practices within the various cultures that are available online in attempting to market their products. This includes appreciating the dynamics and differences and beliefs of societies within its online market since obtaining this is easier than before. It has the potential of not only creating opportunities but also opening new markets for the company (Hanlon, 2015). The company has a technological leverage in their internet site for retail which makes them competitive with other players/industries in the market. Its online store will likely be versatile as it will enable integration of window media player, iTunes, et cetera. In addition, infiltrating into the digital market is an innovative way of growing with the demand of the consumers. HMV anticipates enhancing their competitive leverage by diversifying experiences in the entertainment over the contemporary rivals. The group of HMV has a joint venture with companies such as Curzon Artificial Eye for the purpose of bring the experience of cinema to the retail outlets of the company (HMV, 2015). The production of DVDs and CDs should entail the use of materials that are both non-biodegradable and non-renewable. The recycling process has proved to be not only complex and costly but also inefficient. Moreover, CDs and DVDs with high storage